If the contents of a website are written in a particular language, the visitors might be prompted to translate them into another language when using certain browsers (Google Chrome, for example).
You can prevent this from happening by setting the
translate attribute for the whole document:
translate attribute has an effect on some translation tools such as Google Translate.
Moreover, it's a global attribute meaning that we can use it for any elements. It's very useful if we don't want to translate a brand name even if the page is translated:
(c) 2021 <span translate="no">Brand Name</span>